DouroTur project awarded!

Project focused at the Tourism and Technological Innovation in the Douro Region.

DouroTur seeks to bridge the gap between the potential of tourism in the Douro and its technological development through the production of scientific knowledge capable of showing how to maximize the benefits of tourism, stimulate the local economy and diminish negative effects. This approach emphasizes a systemic, territorial and integral perspective of tourism as a complex human activity. The research follows an interdisciplinary approach to tourism and a mixed, qualitative and quantitative methodological design that will allow us to gather a very deep knowledge and a thorough diagnosis of tourism in the Douro region. Our contribution in this project is the development of digital marketing tools to support the growth of tourism in a responsible and sustainable manner.